Services:

International expansion has become vitally important in driving nearly any-sized company to sustained profitable growth. TradeAfrica provides bespoke consulting services for companies wishing to expand their endeavours in Africa through a customized program of market strategy, export assistance and business development. TradeAfrica also offers services to African companies looking to expand in Europe, South America, the Middle East and Asia through our partner organizations in those regions.

[stm_icon_box hide_title_line=”hide_title_line” icon=”stm-stats” style=”icon_left” icon_size=”26″ icon_width=”70″ title=”Investment Strategy:”]With an estimated 10,000 investment promotion agencies operating around the globe, it is essential to identify a competitive edge when trying to attract overseas businesses. We have worked in and with multiple investment agencies to develop and promote an effective sector and market approach to attract and retain FDI.[/stm_icon_box]
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Lead Generation can be time consuming and resource intensive and deliver poor returns if not carried out effectively. We understand the most persuasive and productive ways of developing a strong investment pipeline. We can also utilise a network of associates in key markets to support targeted lead generation campaigns.

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TradeAfrica has the experience and understanding of what a company’s key location determinants are when considering international expansion and can develop bespoke value propositions to address these needs.

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[stm_icon_box hide_title_line=”hide_title_line” icon=”fa fa-bullhorn” style=”icon_left” icon_size=”23″ icon_width=”70″ title=”International Trade Support”]Through an international network of trade and investment associates we have the experience and resource
capability to assist businesses in targeting and entering new markets. This includes providing cultural and business
protocol support.[/stm_icon_box]
[stm_icon_box hide_title_line=”hide_title_line” icon=”stm-rating_down” style=”icon_left” icon_size=”23″ icon_width=”70″ title=”Matchmaking Services:”]Our custom-tailored matchmaking services provide our clients meeting opportunities with:

  • Direct Customers
  • Business Partners
  • Specialized Service Providers
  • Investors

According to predefined search criteria.[/stm_icon_box]

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Working closely with the client, we develop bespoke inward investment training programmes drawing on our experience and understanding of the current FDI climate. Recent training modules have covered:

  • Client-centric Investment Promotion Activities
  • Account Management
  • Proposition Development
  • Investment Marketing
  • Cultural and Business Protocols in Developing Markets

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Entering the African market is a complicated process and requires a clear understanding of local culture, behaviour, language, and foreign business regulations and practices.

TradeAfrica provides market entry services to help new entrant companies successfully establish and develop a presence within African
markets. We partner with some of the world’s leading organizations to bring a worldwide network of resources to help with your global
expansion. With a team of professionals across four continents, we are positioned to help you gain and sustain a competitive position in your target market.

Cultural factors will have crucial implications to your African market entry strategy; in everything from assessing buying behaviour to partnership strategies and understanding the role of the government in a country.

In conjunction with our partners we deliver foreign market entry solutions that will significantly improve your chance of success in key growth markets within the Continent such as South Africa, Nigeria, Kenya, Uganda & Egypt while keeping your foreign market entry risk to a minimum. Our global consultants are seasoned, local professionals with the in-depth local knowledge required to make your foreign market entry a certain success.

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